PBS KIDS and Whole Foods Market’s multi-year partnership continues this holiday season with the launch of new Aurora® plush animals and PlanToys® wooden toys. Beginning now, the toy collections will be available at Whole Foods Market stores nationwide and online at shop.pbskids.org. All net proceeds from purchases of the toys will support PBS KIDS’ mission to empower children to succeed in school and in life. Additionally, Whole Foods Market will donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving children’s wellness and nutrition.
“PBS KIDS’ partnership with Whole Foods Market encourages kids to learn through play, helping us achieve our shared goal of supporting children’s development,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and Education, PBS. “With new toys that tap into kids’ innate curiosity and excitement about animals, we hope that children will learn about endangered species and their role in the environment, sparking their love of discovery and exploration.”
