Each generation progresses a bit. Things change. One thing that hasn’t changed is how kids learn. BRIO recognizes this and gives kids toys that fuel their creativity and pushes them to think outside of the box. It’s important to distinguish between entertainment and growth. For BRIO, toys are not about entertaining or to pacify children. A successful toy is able to stimulate the child’s imagination and be part of the child’s growth through play – even at different ages. Take our famous Toddler Wobbler, for instance it can be used to help the child learn how to walk. When the child is a bit older, the child might use the wobbler to store different objects. And later in the child’s development, it’s used to transport other toys. It should be possible to use toys at different levels as the child grows.
