Three powerhouse agencies — Madison & Mulholland, Dreamhouse Marketing & Branding Group, and The Accessories Council – joined forces this year to produce the Ultimate Primetime TV Red Carpet Ready Lounge! Star guests including Louie Anderson, Latoya Jackson, Carson Kressely, Ali Landry, and more were treated to Royal Treatment Pampering Services, which included relaxing massages, services by an inhouse makeup technician, and sweet treats by their catering team. The event raised money for the OCRFA, the Ovarian Cancer Research Fund Alliance.
