Lugz first made a name for itself in October of 1993, bringing its first line of boots to market, with the initial product consisting of two styles of boots, a quilted vest and a pair of jeans.
Soon Lugz was endorsed by key players from the world of hip hop and has continued to do so through out the years. One such collaboration led Lugz to breathe life to a whole new category of footwear with the introduction of the first ever celebrity-endorsed “Funk Master Flex” urban driving shoe. This was only the beginning as support then lead to a collaborative line with hip-hop superstar Bryan “Baby” Williams, aka “Birdman” with his own series of sneakers and boots.
