This feeling is deep and primal. And throughout our lives with our pets, we do our very best to protect and care for them, to ensure their health and happiness. Sometimes, it seems like every little thing they do for us in return, is a reward, a moment that we cherish and that brings us profound joy. We all want our cats and dogs to live long, safe, healthy and happy lives. And, of course, a very important part of this is what we choose to feed our pets.