To so many kids (and adults), teddy bears are a special treasured item. They are something to love and cuddle with whenever they need to. They are a friend for when your child needs one.
For us Build-A- Bear Workshop is not just a store to shop in but its a whole experience you get as a bonus for buying a plush. You start with picking out the plush you want (all sorts of animals are available) and then stuffing it. After going through a whole stuffing routine (there is dancing and singing involved) you get to dress and bath your plush. You could especially spend an hour in the store and its way more than just a regular shopping trip.