Since 1997, Alterna Haircare has been a pioneer in the luxury professional haircare industry. Inspired by the science of skincare for hair, the brand believes that you shouldn’t have to sacrifice high quality product for clean, good-for-you formulas, which is why the brand has always been free of parabens, synthetic colors and dyes, phthalates and other harsh ingredients.
This month, Alterna Haircare is officially launching the Caviar Infinite Color Hold collection, a line of four products for the ultimate color protection. In addition to the brand’s proprietary ColorHold technology, these products are infused with red raspberry leaf old and sunflower seed oil – power antioxidants to help combat environmental stressors and protect your color.
