In the 1950’s, Baby Magic debuted a revolutionary ad campaign known as “For Every Lady In Waiting”. The famous ads featured expectant mothers – a taboo image at the time – in chic maternity wear and were considered a courageous take on pregnancy and style. Now in 2016, Baby Magic has recreated the ads with a modern twist – new dads.
Side-by-side with the original 1958 images and featuring four real-life dads-to-be, Baby Magic is thrilled to present their reimagined ad campaign called “Dads in the Making”. The new ads are a nod to the changing landscape in parenting, and feature dads from all walks of life: a musician (Kirk Thurmond), skilled woodworker (Julian Pastrana), a mixologist (Kyle Hilla) and even the head of business development Asia Pacific for Baby Magic and other Naterra brands (Jon Song), and detail the major role each plays in their family’s lives.
