BEAUTYCOUNTER is based out of Santa Monica, CA and creates safe, chic, high performing cosmetics & personal care products. You can trust Beautycounter for safer products because they abide by their “Never List” of 1,500 chemicals they have banned due to possible negative effects such as hormone or endocrine disruption, learning disabilities, infertility, autoimmune disease, cancer, etc. As Fast Company put it, “Meet The Natural Beauty Company That’s Making Advocacy A Selling Point”. BEAUTYCOUNTER is about getting safer skincare standards just as much as it is about making a profit.