Their tagline sums up their business quite well, “We test on humans.” They begin with “human -grade” ingredients that’s all-natural, pretty much ingredient’s you’d find in any grocery store. After a series of questions about your dog, including weight, activity level, pickiness, etc. The Farmer’s Dog comes up with a custom meal plan. Our dogs usually eat dry dog food mixed with a couple spoonfuls of canned food or appropriate leftovers from dinner the night before.