One recent emerging technology that caught Wolverine’s imagination is the construction of web-platforms allowing for personalized product customization. And, like any good century-old company, Wolverine heard the call and answered with their new customizable 1000 mile boots via their “Wolverine Workshop,” made right here in the US. Now, the 1000 mile boot itself isn’t new–Wolverine has been making those since 1914–but the option to design the boot any way you see fit is.