You could join Michelin at the launch of their new XC & AM tire ranges and discover “fun without limits” during the daily rides. The launch will take place in Santa Barbara, CA, March 6th to March 9th, 2017. During the launch, you will be able to join in on the Press Conference and ride the new XC and AM tires before anyone else. You will also meet and ride with Michelin team riders; Cam Zink, Gavin Godfrey, VictorKoretzky, Jordan Sarrou.